14
Mar 2012
Making People See the Value in Your Product
All businesses are about facilitating an exchange between buyer and seller. The trick is balancing value so that both parties are better off when the exchange is concluded.
It’s difficult because people place different values on things according to personal usefulness or attractiveness of the item in particular. Different people would be willing to pay different interest for cash loans or they might be willin
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02
Mar 2012
What Makes a Brand
Branding is not marketing. Good marketing lures the customers into the store. Good branding keeps them coming back. Even with the best marketers in the business working for a company, they will not succeed unless they give customers what is promised in their shiny brochures, their TV ads, or their bright posters.
The image your marketing efforts project is only a part of your brand image. A greater part of it lies
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21
Feb 2012
Choosing Colors for Your Web Branding
Sometimes, you enter a certain restaurant or café for the first time and even with the apparent lack of frequent visits and long-standing relationship (at least, so far), you just can’t help remembering the place, how it looks, how the ambiance feels, and just how awesome the interior design is. The playful or soothing color combination of walls, floors, tables and chairs are such that you could easily remem
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29
Jan 2012
Be the Purple Cow
Notice the picture; take note of the purple cow. Amidst the imagery of green grass and the ordinary bovine, putting the purple cow there automatically commanded attention. This is what branding and marketing are supposed to do for a business – to make it the “purple cow.” So many small businesses actually dismiss the value and potential of a good marketing plan, not understanding that the product and
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13
Jan 2012
Building a Better Customer Experience
Marketing – and by inclusion, branding – has a very pronounced tendency to talk at people, not to them. This is largely a by-product of how it does its job. Scatter the materials in as many directions as possible, creating a wide net to try and catch customers with. In the old days, this would actually work since the point of them was only to generate awareness or stir up interest. These days, unless the produc
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04
Nov 2011
“Safe And Effective to Use”
One of the major problems an entrepreneur who’s into selling health supplements may face is the effectiveness and safety of his products. You have to be careful in all the words that you say and write in your advertisements and labels. One wrong move and it could cost you the future of your business.
In a world of empowered consumers and higher safety laws, it pays to be cautious. Therefore, follow these tips
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03
Nov 2011
Standing Out in the Market Jungle
In a world where everything seems so crowded, being unique can be difficult to achieve. Companies these days have to exert so much effort just to make sure that their marketing strategy is not a copycat of others. While it may seem unattainable, there are things which you can do in order to stand out.
Before anything else, you must remember that branding is your identity in the market. It’s essential that your pa
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27
Oct 2011
Don’t Stop Marketing Your Brand
Whatever business industry you are in—health and wellness, food and delicacies, or class-c IP hosting, you should understand how important customers are. Imagine a store that sells candies and sweet treats. Children and adults alike drop by, but whenever they make an attempt to purchase any of the chocolate bars and packs of candies for sale, all that the store manager does is get the money and hand over the prod
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21
Oct 2011
Stay Away from “Accidental” Branding
Accidental Branding occurs when a nonprofit organization or company leaves branding to probability. This will result to confusion on what the firm is and what they do. More often than not, branding is the most misunderstood concept in business. Some people equate branding with just a logo. However, there is more to branding than a mere logo.
Branding begins with a company’s vision, mission and values. In order to
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26
Sep 2011
Common Reasons for Computer Lagging
What is the one thing that annoys you while working? Many of you will say that a computer that slows down can get terribly annoying. When it happens, browsing is never easy, and your work is delayed. It likewise affects your own productivity.
Definitely, a brand new computer system performs better than that of an old one. It functions like a well-oiled machine, and is less likely to irk you. There are fewer softwar
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